Zaïffer
Zaïffer needed to turn breakthrough FHE technology into a market-ready brand under tight deadlines.
The Challenge
The tech was ready. The brand wasn't
Zaïffer had built breakthrough confidential DeFi technology but with a fundraise on the horizon, their brand told a different story. Generic visuals, no identity system, nothing that signaled "this team is serious." They needed to go from zero to investor-ready in weeks, not months.
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The solutions
A singular brand for a singular technology
No generic DeFi aesthetics. We built a high-contrast identity rooted in developer culture slashed Z logo, monospace type, acid lime on deep blacks. Extended across website, investor deck, and print. Every asset designed to make complex cryptography feel credible at first glance.
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The Impact
€2M seed round closed. Brand did the talking
Zaïffer closed their seed led by Zama and PyratzLabs within weeks of launch. The identity gave the team instant credibility and a system ready to scale from seed to series A.
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