Jockiz
Jockiz needed to bring horse racing into the Web3 era — with a brand, a platform, and a game that could convince both the institutions and a new generation of players.
The Challenge
How do you sell NFTs to PMU fans?
Jockiz had the vision, the co-founders (Tony Parker, PyratzLabs), and official licenses from France Galop and Le Trotteur Français. But the real challenge wasn't the tech it was the audience. PMU bettors are loyal, traditional, and skeptical. They've never owned an NFT and don't care about blockchain. The brand and product had to make digital card collecting feel like a natural extension of their passion not a crypto experiment they'd never trust.
The solutions
From the paddock to the pixel.
We designed the entire ecosystem brand identity, website, and game UI. A dark, premium visual language that feels like esports, not your grandfather's racecourse. NFT card designs that make jockeys look like elite athletes. A marketplace and competition system built around daily engagement loops. Every screen designed to onboard crypto-native gamers and curious newcomers alike — without dumbing down the depth that keeps hardcore players coming back.
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The Impact
$1M raised. France's racing institutions on board
Jockiz closed a $1M round and launched with partnerships that no one in Web3 gaming had secured before official licenses from France Galop, Le Trotteur Français, ADJ, and SEDJ. 450+ jockeys signed. The brand positioned Jockiz as the definitive player in fantasy horse racing backed by Tony Parker, incubated by PyratzLabs, and designed to outlast the hype.
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